As beauty/body/spa therapists, we know the benefits of massage and the fact it is so much more than an indulgent treat. Massage treats us on a physical, mental and spiritual level . It offers real relief from chronic pain and should be part of every health and wellness plan. This is also true of pre-natal or pregnancy massage. But do you let your clients know this? Do you educate clients and potential clients on the benefits of a specialist maternity treatment?
Benefits of Pregnancy Massage
One of the most important parts of offering pre-natal massage treatments is letting clients know the simple yet very real body benefits, including:
- Relief from back pain, neck pain and shoulder strain
- Digestion issues
- Reduced swelling
- Reduced anxiety
- Decrease symptoms of depression
- Relieves muscle aches and joint pain
- Better sleep
- Improvement on nerve pain
- Reduced muscle tension and headaches
- Improves labour outcome
“During massage, therapists can actually alter the sensation of pain by stimulating skin receptors connected to the brain. Such stimulation helps the mother’s body secrete oxytocin and endorphins which reduce pain” Dr. Marshall Klaus
Most women love the idea of massage but often they don’t realise that it can significantly help body issues that come with pregnancy. There is a big opportunity to highlight the real benefit of pre-natal massage and position your salon or spa as recognised pregnancy specialists. This is why it is so important to offer your clients a specialist pregnancy treatment and product range – such as Basq NYC. Pregnant clients have very different needs and fears, they require specialist therapies in and out of the treatment room that are delivered with confidence – confidence that can only come from undertaking expert, ongoing training in this area. Therapists must be educated on the unique needs of pregnant clients and be confident when answering questions, advising clients and performing pregnancy massage. Salons and spas need to offer more than a ‘token gesture’ maternity treatment option. Not alone for the benefit of the client, but also for the benefit of your business – a pregnant client who receives expert treatments and specialist care during her pregnancy will most likely return post pregnancy as a loyal client – they are highly valuable and their needs should not be overlooked.
Discover the Basq Difference
To find out more about the Basq NYC range of therapies, body care products and specialist training contact Blue Sky Products via the form below and one of our team will be in touch. Blue Sky Products distributes Basq NYC in the UK, Ireland and across Europe.
You can also find out more via our brand website BasqNYC.co.uk